The Media Captain’s campaign goes “Viral”

Anytime a marketing campaign is created, one of the ultimate objectives is to generate massive PR. When the New York Post features your promotion on the front page of its paper, you have accomplished your goal.

On March 18th, 2015, the website BillForFirstLady2016.com was launched. The following day, the campaign was featured on the cover of the New York Post and on thousands of websites such as Mashable, Yahoo! News, Newsday and the Washington Post.

Reuters headline: ‘Bill for First Lady’ campaign puts ‘va-voom’ in US election.

The Media Captain was responsible for filming numerous aspects of the viral video while taking photographs that are prominently featured on its website. In the summer of 2014, The Media Captain team dedicated a week of time to filming, photography and coming up with creative concepts for the campaign in Columbus.

On the digital side, our team created display advertisements for re-marketing purposes while helping to grow the social channels for the Bill For First Lady campaign.

The BillForFirstLady2016.com is a national campaign of young Americans to support Hillary for president & make “herstory” by putting a woman in the White House. The campaign was created by the committee’s campaign manager, Luke Montgomery.