The Benefit of Local SEO

Search Engine Optimization has many different components. Outsiders often think that getting your website to rank high on Google would be classified as a successful SEO campaign. Did you know that your local listing on Google, which is now associated with your Google My Business page, also has the capability to rank towards the top of the search engines?

According to Search Engine Journal, any business that gets some or all of its customers or clients locally should consider local SEO. That could be a local restaurant, retail outlet, doctor, dentist or lawyer.

If you look at the screen shot below, you will see that when we conducted a search for “Columbus Plumbing Company,” 7 different companies appeared towards the top of Google with their address aligned on the right hand side of Google’s search engine. These “Local Listings” is what people are referring to when they talk about local SEO.

Can you imagine if your business was to appear in the very top position when someone was searching for an extremely important keyword relevant to you business? The result would be an uptick in web traffic, phone calls and new business for your company.

The benefits of local SEO are extraordinary if you are obtaining the majority of your business locally. Below are 5 tips that every business should take when it comes to optimizing its Google My Business page for local SEO purposes:

  • First, claim your local listing on Google Places
  • Second, use a service like Yext to make sure that the information from your Google Places page is spread across all of the other major local platforms
  • Obtain positive reviews on your Google My Business page by formulating an outreach strategy
  • Include your address on your website and make onsite optimization techniques that will link back to your Google My Business page

If you haven’t focused yet on your local SEO and the majority of your business is coming from the city that your business is located, you should instantly integrate Local SEO into your marketing strategy.