SEO Success Story: Climate Control Specialist

One of our clients is Climate Control Specialist, a heating and air conditioning service company located in Lebanon, Ohio. Before the owner of their company found The Media Captain online, they were nowhere to be found on Google. As the cool weather approached, The HVAC Company serving all of Warren County needed to get the word out about their heating services.

The issue for Climate Control Specialist was not only that they weren’t appearing on Google; all of their company information was incorrect. The large conglomerate marketing company that they had worked with in the past listed them as a “Dayton” company even though this was not the case.

Our first plan of action was cleaning up all of their local listings. We made sure that Climate Control Specialist was listed as a Lebanon, Ohio company (as their actual address would reflect). The next step was to formulate an SEO strategy going after their most valuable keywords.

After a strategy session with the Climate Control Specialist team, The Media Captain deemed the following keywords would be the most important for driving relevant traffic to their website:

“Lebanon Heating Company”
“Lebanon Air Conditioning Company”
These keywords were not too competitive so our team was fairly confident that we would be able to rank well on Google. After making backend changes to their website and formulating a digital PR strategy to obtain high quality links, The Media Captain was able to get Climate Control Specialist ranked on page one of Google within a one-month timespan!

Being without heat during the winter can be one of the worst feelings for residents. For a business, not being on page one of Google can be a very cold feeling. The Media Captain wanted Climate Control Specialist to start generating more “Warm” leads. Incorporating the proper SEO strategy allowed for The Lebanon, Ohio heating and cooling company to accomplish this.