B-Wear Sportswear – Social Media

Based in Zanesville, Ohio, 5B’s, is one of the largest embroidery and screen printing companies in the United States. They were looking to grow a new e-commerce component of their business, B-Wear Sportswear.


  • 1,065% increase in website traffic
  • Thousands of new customers driven via social monthly
  • $8.09 cost per conversion
B-Wear Sportswear Social Media Campaigns

Their great prices and stellar designs had The Media Captain excited about the opportunity to grow sales via social media. TMC knew the right creative along with targeted audiences would drive high sales volume for B-Wear.

The Media Captain came up with over 150 different variations of social media advertisements on Facebook and Instagram to find the winning ad copy and targeting combinations, which it doubled down on while eliminating any poor performing ads.

The campaign launched prior to the Holiday Season. TMC drove thousands of new customers for B-Wear at a cost per conversion of $8.09 with a 4:1 return on advertising spend.

The Media Captain continues to work with B-Wear on its overall social media strategy. The B-Wear team provides TMC with the designs for the shirts along with the budget and The Media Captain helps come up with the creative and placing the ads.

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