New Photos = New High Quality Content!

If there is one message we are trying to reiterate to our clients in 2015, it is that high quality content is king. Don’t just take our word for it though.

According to Google, you should give visitors the information they’re looking for. The excerpt below was taken from Google Webmasters’ steps to a Google-friendly site.

“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”

One way to generate high quality content is by taking memorable pictures. Great pictures can further enhance your brand image and generate more conversions. If your photos are captivating, it will likely result in people staying on your site longer and sharing your information, which is exactly what Google is seeking.

We recently conducted a photo shoot at our office. This only took our team 90-minutes to coordinate. The result? We now have new awesome photos for our “About” page that better tell our agency’s story.

The next time you go through your website, ask yourself the challenging but important question, “Does my website perfectly reflect my brand?”

If the answer is no, it might be time to go back to the drawing board.

In the meantime, check out some of our new pictures!