Local Snapchat GeoFilter Strategy for Your Business!

There’s no doubt that there’s a new channel dominating social media right now and it’s grown to the point where brands can’t ignore it. According to Search Engine Watch, 60 percent of people between the ages of 13-34 use Snapchat. That adds up to about 100 million daily active users.

Just to put that in perspective, that’s a third of the entire United States population. Take a moment to swallow that number. Now, envision how valuable this social network can be for your businesses, especially if you are looking to target the Millennial and Gen Z demographic.

Brands have not been able to ignore the power of Snapchat, especially after the masses have flocked to the live story platform. If brands have been unable to successfully gain organic traction on Snapchat, there are many great advertising options that have a local appeal.

According to CNN Money, Snapchat first introduced advertisements in 2014. Now, businesses, both large and small, have the opportunity to advertise in a very unique way via on-demand geofilters on Snapchat.

What is a GeoFilter?

If you have used Snapchat before, you might have used the popular face filters and geofilters, which are tailored graphics based on your location. The first thing to note is in order to view these; you must have your location services on for Snapchat.

According to SnapChat, geofilters are a fun way to share where you are, or what you’re up to, by adding a fun overlay to your Snap. If you have location services and Filters enabled, geofilters appear at thousands of places around the world. After you take a Snap, swipe to see what’s around!

When you have this setting turn on, you can scroll through different graphics to overlay your picture based on your location. Many of these filters cover a specific area for professional sports events, cities and other promotions.

There are two types of geofilters that you can create — branded or unbranded

How Brands and Small Businesses Can Take Advantage of Geofilters

For a small business, Snapchat geofilters can be very useful for branding locally and building your presence on social media.

Recently, our agency implemented Snapchat filters for two apartment communities.

Our goal was to accomplish the following for the client:

  • Show off the resort style pools during the summertime
  • Connect with our residents via social. Since they have a lot of Millennials living at their communities, Snapchat was an ideal platform for residents to connect with their brand
  • Gain more awareness for each community amongst friends of the residents
  • Obtain user generated content via SnapChat
  • Provide leasing managers with a new talking point for current and prospective residents, making them aware of Snapchat, which very other communities have implemented

How did I go about creating a Snapchat Filter? 

 

Snapchat-filter-example
I highly recommend using Adobe Photoshop to create a Snapchat geofilter.

 

1.) First and foremost, you need a Snapchat account, after this has been completed, you will want to go to accounts.snapchat.com and sign in

2.) Second, I had to create the Snapchat filter on Photoshop. If you don’t have a design skillset, contact our agency’s graphic design team and we can get this completed for you within 2 hours!

Quick Tip: If you create a Snapchat filter, the .png file must be 1080 x 1920 pixels and have a transparent background.

Designing a Snapchat geofilter can be hard if you overthink it, but take in consideration that the geofilter isn’t necessarily the focus of the picture. The design has to be an accent to the photo rather than stealing the focus from the actual photo.

3.) When you submit a geofilter for a local business, you must set the dimensions of the area through geofencing and the duration that the geofilter will be available. Ultimately, this will determine the price of the geofilter.

Quick Tip: The minimum size dimensions for a branded Snapchat filter is 20,000 square feet.

4.) Make sure to name your campaign, set a budget and create a start and end date.

5.) After submission, make sure to check back in your Snapchat account to make sure you received approval and you’re all set!

 

geofencing-snapchat-social-media
When you have met Snapchat’s 20,000 square foot minimum, the interior of the geofence will turn from red to green.

 

After your Snapchat geofilter has been approved, make sure you promote your geofilter to your customers through word-of-mouth and use the filter for other social media posts!

 

social-media-geofencing
Snapchat geofilters can give you great content for all social media channels.

 

If you’re not on Snapchat now and your business is eager to connect with a younger demographic with a lot of buying power, I recommend giving Snapchat a shot.

Don’t forget to sign up today and secure your brand’s username! With the increased popularity, your brand name could vanish. Plus, who doesn’t love face swapping with random objects?!

For more Snapchat and digital marketing tips, follow The Media Captain on Facebook, Twitter, Instagram and Snapchat.