Marketing for Medical Practices

Is your medical practice looking for a marketing agency with extensive experience in the space? Look no further than The Media Captain. We’ve worked with many medical clients ranging from solo shop and multi-location practices to national operations. From dermatologists, ophthalmologists, plastic surgeons, neurologists and many more, we know what it takes to improve the online presence for your medical practice.

Whether you’re looking for marketing or web design, The Media Captain will help create and oversee a smooth sailing experience for your medical practice.

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Our Medical Marketing Expertise

  • Since 2010, our agency has extensive experience working with medical clients.
  • From solo shop to multi-location practices, we’ve worked with all types of medical practices.
  • We’ve helped medical practices allocate their online ad spend towards the right channels. 
  • We’ve built an eCommerce business for a medical client into a multi-million dollar business.  
  • We’ve helped our medical clients rank on Google for keywords associated with their practice.
  • We understand the importance of online reviews for doctors and have a proactive strategy in-place.
  • We’ve been named a Top 1% Agency in the U.S. by UpCity for our marketing and web design work.

Our Core Suite of Services

SEO

We optimize your site for the best user experience. This will ensure patients and search engines love your site.

SEO Services

Web Design

We’ll build your website in a way that makes it easy for patients to contact your practice and easily schedule appointments.

Web Design Services

Social Media

From patient testimonials to interesting facts about your doctors and staff, we’ll bring your stories to life.

Social Media Marketing Services

Email Marketing

We’ll leverage marketing and promotional messaging to your patients through email marketing.

Email Marketing Services

Paid Advertising

We’ll bid on keywords and place advertisements targeted towards your ideal patients.

PPC Services

Reputation Enhancement

We’ll help your practice and your doctors get more positive reviews through a proactive strategy.

Reputation Enhancement Services

Success Story

Amedisys – Increase in Leads

Amedisys, a publicly traded home health care and hospice company, was looking to increase web referrals for the hospice division of its company. The Media Captain set-up a robust PPC campaign and corresponding landing page for Amedisys.

The quiz developed by The Media Captain, generates thousands of leads and referrals on a monthly basis. This PPC campaign and corresponding quiz is the foundation for online lead generation for Amedisys’ hospice division. The Media Captain increased leads by over 400% for Amedisys by deploying this digital campaign.

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Websites We’ve Built For Medical Clients

Central Ohio Vision and Eyecare
Central Ohio Vision and Eyecare

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Core Clinical Partners
Core Clinical Partners

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Southern Endodontics
Southern Endodontics

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Illinois Endodontics
Illinois Endodontics

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Impact Healthcare
Impact Healthcare

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Ability Chiropractic
Ability Chiropractic

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Inspire Chiropractic & Wellness
Inspire Chiropractic & Wellness

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Medical Marketing Stats

Online Reviews

90% of patients turn to online reviews to evaluate doctors.

Social Media

41% of users say that social media impacts which doctor or medical facility they choose.

Google Search

In most healthcare verticals, over 60% of consumers conducted a search before scheduling an appointment

Testimonials

We Have Marketing Experience with the Following Medical Practices:

Dermatologists
The American Academy of Dermatology (AAD) estimated that 1 in 3 Americans visit dermatologists every year [source]. There are over 9,000 dermatology practices and 14,000 dermatologists in the U.S. The great demand to visit a dermatologist results in over half a million online searches each month on Google for “Dermatologist.” Our agency has extensive experience in working with dermatologists to improve their online presence in this growing space.
Dentists
According to Dental Economics, 44% of dental practices are now spending between $1,000 and $5,000 per month on marketing. In the same report, 75% of dental practices claim to have more than 25 Google reviews. In order to stand out amongst the competition, dental practices need to invest in digital marketing. There are over 1.8 million searches each month for “Dentist Near Me.” The Media Captain can help your dental practice capture market share in this competitive space.
Plastic Surgeons
The market size for plastic surgeons is over $20 billion and has been on an upward growth trajectory [source]. There are over 110,000 searches on Google each month for “Plastic Surgeon” and over 60,000 searches monthly for “Plastic Surgeon Near Me.” The Media Captain has worked with plastic surgeons to better populate on Google for relevant keywords. We’ve also built new sites for plastic surgeons and crafted social media marketing strategies. If you’re a plastic surgeon in need of marketing, The Media Captain can help. 
Optometrists
There are over 450,000 monthly searches for “Optometrist” on Google and over 165,000 searches for “Optometrist Near Me.” Despite the heavy search volume, there’s also competition as there’s over 40,000 optometrists in the United States.  We work with optometrists to improve their online presence. Did you know that there are actually 20% more searches on Google for “Eye Doctor” versus “Optometrist.” We know what keywords to bid on and what content to distribute for optometrists and ophthalmologists. 
Orthopedic Surgeons
There are over 110,000 searches each month on Google for “Orthopedic Surgeon.” Adult knee surgery is the most popular subspecialty within orthopedics with more than 34% of all orthopedic surgeons practicing this area of medicine [source]. Arthroscopy, sports medicine, total joint, shoulder and adult hip are all popular with more than 20% of orthopedic surgeons specializing in this area. Whether your orthopedic practice has one location or multiple locations, our marketing agency can help elevate your online presence. 
Chiropractors
Back pain is one of the most common complaints among adults.  Chiropractors care for 35 million patients each year, and this number is likely to increase [source]. It’s important for your chiropractic office to have a strong marketing strategy to generate more calls, contact forms and new patients. There are over 800,000 monthly searches for “Chiropractor Near Me,” one of the most amongst any medical profession. Having a stellar online presence will expedite the growth of your practice. 
Mental Health Therapists
The American Academy of Dermatology (AAD) estimated that 1 in 3 Americans visit dermatologists every year [source]. There are over 9,000 dermatology practices and 14,000 dermatologists in the U.S. The great demand to visit a dermatologist results in over half a million online searches each month on Google for “Dermatologist.” Our agency has extensive experience in working with dermatologists to improve their online presence in this growing space.
Orthodontists
Plastic Surgeons
The market size for plastic surgeons is over $20 billion and has been on an upward growth trajectory [source]. There are over 110,000 searches on Google each month for “Plastic Surgeon” and over 60,000 searches monthly for “Plastic Surgeon Near Me.” The Media Captain has worked with plastic surgeons to better populate on Google for relevant keywords. We’ve also built new sites for plastic surgeons and crafted social media marketing strategies. If you’re a plastic surgeon in need of marketing, The Media Captain can help. 
Optometrists
There are over 450,000 monthly searches for “Optometrist” on Google and over 165,000 searches for “Optometrist Near Me.” Despite the heavy search volume, there’s also competition as there’s over 40,000 optometrists in the United States.  We work with optometrists to improve their online presence. Did you know that there are actually 20% more searches on Google for “Eye Doctor” versus “Optometrist.” We know what keywords to bid on and what content to distribute for optometrists and ophthalmologists. 
Orthopedic Surgeons
There are over 110,000 searches each month on Google for “Orthopedic Surgeon.” Adult knee surgery is the most popular subspecialty within orthopedics with more than 34% of all orthopedic surgeons practicing this area of medicine [source]. Arthroscopy, sports medicine, total joint, shoulder and adult hip are all popular with more than 20% of orthopedic surgeons specializing in this area. Whether your orthopedic practice has one location or multiple locations, our marketing agency can help elevate your online presence. 
Chiropractors
Back pain is one of the most common complaints among adults.  Chiropractors care for 35 million patients each year, and this number is likely to increase [source]. It’s important for your chiropractic office to have a strong marketing strategy to generate more calls, contact forms and new patients. There are over 800,000 monthly searches for “Chiropractor Near Me,” one of the most amongst any medical profession. Having a stellar online presence will expedite the growth of your practice. 

Working with The Media Captain

When you work with The Media Captain, you’ll have a team of digital marketers, design and development experts on your account. Our experience in the medical space allows us to create a marketing strategy for your practice that will drive results.

Our goal is to help your practice generate more patients through online marketing. We also want to make sure you put your best foot forward with your website.

We encourage you to contact The Media Captain to see how we can help your practice achieve smooth sailing results.

Contact The Media Captain

Want Marketing Support for Your Medical Practice?

Contact The Media Captain