Marketing Agency for Plastic Surgeons
- Proven Success: We helped a local plastic surgeon increase leads by 422% and rank for over 80 keywords on the first page of Google.
- Beauty Expertise: We are extremely well-versed in the beauty space, having launched a dermatologist-funded eCommerce site that has served over 200,000 customers.
- Diversified Strategy: We offer diversified strategies for our plastic surgeon clients to attract high-paying surgical patients, alongside a higher volume, recurring cosmetic patients.
- ROI Opportunity: The average cost per click for surgical keywords is often less than $4, while the cost of the procedure exceeds $5,000, resulting in a significant profit unmatched in many industries.
Let’s discuss marketing services for your plastic surgery practice
Focus on Your Bread and Butter: Surgical Procedures Drive Revenue
While many plastic surgeons offer cosmetic treatments, such as Botox and fillers, the majority of their practice revenue comes from surgical procedures. It’s important not to lose sight of your core business when developing your marketing strategy.
The beauty of having two different customer types lies in the fact that one generates higher revenue per client, while the other provides a higher volume of business with more repeat customers.
Revenue Comparison: Surgical vs. Non-Surgical Treatments
| Surgical Procedure | Average Cost | Non-Surgical Treatments | Average Cost |
|---|---|---|---|
| Rhinoplasty | $5,000-$8,000 | Botox | $300-$600 |
| Facelift | $7,000-$15,000 | Dermal Fillers | $600-$1,200 |
| Breast Augmentation | $6,000-$12,000 | Chemical Peels | $150-$600 |
| Tummy Tuck | $6,000-$12,000 | Laser Treatments | $200-$800 |
| Liposuction | $3,000-$7,000 | Hydrafacials | $150-$300 |
Case Study: Columbus Facial Plastics
We’ve been working with Columbus Facial Plastics for over a decade. We’ve successfully managed the transition from Dr. Sullivan to Dr. Nogan. We’ve seen exponential growth align with our digital marketing strategy.
- Before partnering with our firm, their website had a complex main navigation, and they hadn’t fully developed all of their surgical and procedure pages. For example, they had a page for facials (very generic) but not a page for dermaplaning. The pages had too much content, making them overwhelming for users. We conducted expert interviews with Dr. Nogan, redesigned all core pages on their site to enhance the user experience while making it more localized. We also built out 3x the number of pages.
- These changes increased their search visibility from 5% to over 30%, helping them rank on the first page of Google for more than 80 keywords. For example, “Nose Job Columbus” wasn’t ranking in the top 80, but we helped them rank in the local pack and #3 on Google (with a surgical focus). We also got them ranking #1 for “Halo Laser Columbus” (non-surgical).
- Outside of Google, we generated a 5% conversion rate on PPC by bidding on their most coveted keywords. We also ran video ads on social media, highlighting their aesthetician, which resulted in 332 conversions and contributed to the 422% increase in leads.
- We love highlighting our work with Columbus Facial Plastics because they utilized our agency for all services, and the results speak for themselves.
Plastic Surgery Marketing Opportunity: Low Costs, High Returns, Multiple Revenue Streams
Plastic surgery practices operate with affordable advertising costs and moderate SEO competition, while delivering high-value procedures that create strong ROI opportunities.
$3.90
Avg. Cost Per Click on Google
Low Competition
Mid-40s
SEO Keyword Difficulty for location-based searches
Moderate Competition
$5,000+
Average Procedure Value
High Value Service + Strong Retention
Average cost of a surgical procedure is north of $5,000, with opportunity for recurring treatments
Strong Retention
40%
Approximately 40% of cosmetic surgery patients are repeat clients
Source: National Institute of Health
Dual Market Opportunity
From $150 to $15,000
Target both high-value surgical procedures ($5,000-$15,000) and recurring aesthetic treatments (Botox, fillers), creating multiple revenue streams and maximizing patient lifetime value.
Localized Competition
City-Level Focus
Patients typically search at the city level (“Phoenix Plastic Surgeon”) rather than nationally, allowing you to focus marketing efforts on your specific geographic market with reduced competition.
Key Marketing Insights
The combination of low advertising costs, moderate competition, and high-value procedures creates ideal conditions for plastic surgery practices to achieve profitable growth through strategic digital marketing.
SEO is one of the most profitable marketing endeavors if executed properly.
Top 3 Channels for Plastic Surgery Marketing Clients
Plastic surgery marketing requires building trust for life-changing procedures while showcasing visual results, accounting for longer decision-making processes, and the visual nature of aesthetic treatments.
SEO & PPC
Diversified Strategy for High-Intent Clicks
Capture high-intent traffic, such as “Rhinoplasty Phoenix” and “breast augmentation near me,” with PPC and SEO.
- PPC drives immediate clicks with a relatively low $3.90 cost per click, making patient acquisition highly profitable, given the cost of procedures
- Website Architecture: Build pages that cover all of your surgical and non-surgical procedures. This will help with SEO rankings and PPC conversion rates.
- Expert Content: We like to interview your doctors to ensure accuracy. Google values expert insight, not fluff content.
- Google’s Local Pack: Columbus Facial Plastics has over 240 5-star reviews. A review and Google Business Profile strategy will set you apart.
- Budget Allocation: We’ll help you strategize on how to diversify the budget between surgical (high-ticket procedures) and non-surgical (recurring, higher-volume) services.
Social Media
Highly Visual, Strictly Regulated
Plastic surgery is highly visual, requiring patients to see transformations and results before committing to life-changing procedures.
Content Strategy: Before/after transformations, procedure education, and patient testimonials build trust and showcase expertise
Paid Ads: Navigate Meta’s medical advertising restrictions while targeting specific demographics and procedure interests with compliant visual content.
Dual Approach: Ensure you leverage your organic content for paid ads. For Columbus Facial Plastics, we created a video series featuring Dr. Nogan and Shireen Shatti, CNP, which included a segment on Visia Skin Analysis, resulting in 45 leads.
Email and Text Message Marketing
Long-Term Nurturing & Upselling
The decision-making process is a longer one for surgical clients, whereas for non-surgical clients, it’s more spontaneous. Our email and text strategy addresses this.
- Surgical and Non-Surgical: We bucket your customers into two different groups for strategic messaging.
- Cross-Selling: There’s great cross-selling synergy between the two groups (upselling a surgical client on a facial and enticing a cosmetic client about the benefits of Rhinoplasty)
- Post-procedure follow-up care communication
- Seasonal procedure campaigns
1200:1
ROI Potential
With $3.90 cost per click and $5,000+ procedures, that’s a potential 1,200:1 return on investment
Testimonial from Plastic Surgeon Client
Dr. Stephen Nogan, MD
Columbus Facial Plastics
“Our team at Columbus Facial Plastics has been working with The Media Captain for the last several years, and it has been a fantastic experience. Their work and their communication are excellent! I’ve worked directly with Stefanie, one of the co-founders. We have seen a profound impact since she’s been on the account based on her expertise in this sector.”
Grow Your Plastic Surgery Practice with The Media Captain’s Support
Get to know our team and discuss a custom game plan to help you generate more online leads.
We encourage you to watch the video of our co-founder, whose background is in beauty marketing. She shares the most important channels to pick for marketing success, specifically for plastic surgeons.