Media Captain’s Up-Front Discovery and Strategy Process


What’s one of the biggest benefits of working with a digital marketing agency? If you find the right digital partner, you’ll save time with the proper set-up and strategy. This can lead to more leads and sales for your business and a better return on investment.

In the business world, time is money.

Can you can save money on marketing by taking this challenge on yourself? Yes. Keep in mind, if you don’t deploy the right tactics or get delayed on execution, in the long run you are losing time, money and your competitors will likely surpass you on the digital front.

When one of our PPC experts logs into a prospective clients Adwords account, we can typically spot inefficient spend and sub-par set-up that will save the client hundreds of dollars per month.

At The Media Captain, we pride ourselves on the up-front discovery and strategy. It’s no coincidence UpCity named our Agency a Top 1% Agency in 2019 and 2020. We’re eager to learn about each business so we can deploy the proper tactics to get more leads and sales for our clients. That ultimately increases client retention with our agency, which is good for both parties.

What differentiates Media Captain’s strategy from other agencies? Continue Reading!


We work with many businesses across all verticals. We don’t just focus on small business or enterprise clients. We’ve worked directly with many small business owners but also have experience dealing with medium sized companies and Fortune 500 brands. We’re extremely confident in our digital skills. We know we can deploy campaigns for all types of businesses, regardless of the vertical or ad spend.

Why is our diverse experience beneficial when a client is considering The Media Captain’s services? We’ve likely created a digital campaign for a business in a similar vertical and have valuable data at our disposal that will help with the campaign build. Rather than wasting time trying to figure out the right channel, we likely have an idea of where to allocate time, resources and advertising spend.


We track tens of thousands of keywords via our SEO tracking tool. By just looking at our client data, we typically know when a major algorithm update is announced by Google before news breaks on the subject manner. Since we manage millions of dollars in Adwords, Bing Ads and Facebook Ads, we know the type of creative and targeting that yields the best results.


We like to ask a lot of questions. We want to understand your business inside out. The reason? The more we know about your company, the better it helps us prepare for setting-up your digital campaigns properly. We have an extensive questionnaire we require all clients to fill out. Some of the information we need to know is listed below:

  • Revenue breakdown per service (B2B) or per product/brand (DTC/eCommerce)
  • Profit margin per product or per service
  • Growth areas of the business
  • Revenue and profit trends over the past 3-years
  • Upcoming quarterly revenue projections
  • Prior ad spend per quarter and desired future ad spend
  • Digital marketing investment over the past 3-years (in-house vs. agency vs none)

We have a lot more questions but this gives you a good idea of what we need to know. It’s not just about impressions and clicks, we marry up your business metrics so they align with our digital initiatives.


We have a 35-step checklist during the on-boarding process to ensure all tracking parameters are in place. We have an extensive questionnaire that helps us get a better understanding of the client we’re working with. We have a 60-90 minute kick-off meeting after our initial research to ensure we have a full understanding of the business. We do extensive research on your company before and after the kick-off meeting.

We ask the right questions and have the proper procedures in place during the discovery and set-up to make sure there’s continuous momentum on your account.


There are a lot of pieces to the puzzle when it comes to digital marketing and web design. For proper technical SEO, it’s important to have a developer who can deploy the necessary adjustments based on crawl reports. When it comes to optimizing content for SEO, it’s critical to have a good writer with a journalism background who can ask the right questions and write great copy to provide a solid user experience. The Media Captain has all of the necessary resource in-house for the following services, which allows us to be successful in managing a digital campaign.


Once you schedule an introductory call or meeting with The Media Captain, you’ll quickly realize there isn’t fluff involved in our questions or on-boarding process. We know what needs to be done to successfully on-board a client and drive stellar results. This can be attributed to our experience and staff members. Don’t just take our word for it, see what our clients had to say about working with The Media Captain.

Jason Parks

Jason Parks started The Media Captain in 2010. He’s grown TMC into one of the largest digital agency’s in Ohio over the past decade.The Media Captain has worked with hundreds of small, medium and enterprise clients on digital marketing and development projects.The Columbus Based Digital Marketing Agency has received numerous accolades. TMC was named a Top 1% Agency in the U.S. by UpCity in 2019 and 2020. They also won the “Best PPC Campaign,” which was a national award from DashThis. They were also the recipient of the Top 10 Social Media Marketing Agencies in Ohio.

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