How We Picked The Media Captain as Our Company Name

One of the most common questions our agency receives is the following: How’d We Come Up With The Media Captain? Current and prospective clients are always curious how the brand came to life.

The year was 2010 and I knew I wanted to start a marketing firm. I was doing social media work and online videos as a side hustle for a couple of local businesses. I realized if I wanted this business to grow and make this my full-time job, I needed a website, business cards, branding and the whole nine yards. [Learn More About Jason Parks, President of The Media Captain]

I started doing research online and found that most competing agencies in Columbus didn’t have memorable names. I wanted to create a brand name that was unforgettable, which is how The Media Captain’s story began.

A CAPTAIN IS VIEWED AS A LEADER

I’m a big hockey fan. Being named the captain on a hockey team is one of the biggest honors. There is a level of respect for the team captain in hockey that is unmatched in other sports. The captain in hockey takes on the responsibility for the teams successes and failures, which I’ve always admired.

I knew in running a digital marketing agency that our clients would be looking for our guidance and leadership. A captain possesses these characteristics.

I was well aware our firm could play off the maritime theme from a branding perspective, which would be great for the memorability factor.

Note: That’s a picture of me back in 2010! I’ve grown up a bit since. This photo was taken during one of the first video projects I was doing for a client! 

MAKING IT OFFICIAL

I loved the thought of incorporating captain into our brand name. Back in 2010, our core services were social media marketing and online video. I feverishly rushed to GoDaddy to see if themediacaptain.com was available. To my surprise, it was. I snagged the domain for a whopping $10.99.

Current and prospective clients ask, “how long did it take you to decide on The Media Captain name?” It was honestly a 1-hour process. Everything clicked quickly.

Note: The picture below was our very first office on Courtland Avenue in the Short North in Columbus! For the first 3 years of the business, I ran the company out of my apartment. A new office in 2013 allowed me to hire my first full-time staff members and have face-to-face meetings with clients at our own location.


Since starting The Media Captain, I’ve started two other businesses, Park Perfection and DermWarehouse. In a similar fashion, I was able to come up with those brand names quickly following a similar process. I would set a timer on my phone for 60 minutes and focus on the following:

  • Memorability
    • I felt The Media Captain was a memorable name.
  • Tie-in to service or product
    • At the time of purchasing the domain name, we offered video production and social media marketing.
  • Tie-in to business goal and objectives
    • We knew our clients wouldn’t just be located in Columbus. Our services allowed us to do work with businesses all over the country and the world.
  • Personal Connection
    • I mentioned earlier my love for hockey and the importance of a captain in the sport. That was the personal connection for me that had significance within the name.
  • Vantage Point to Current and Potential Customers
    • I wanted prospective and current clients to view our agency as a leader in the media and online space. I felt The Media Captain name accomplished this.

Blog: How We Launched a Direct-to-Consumer eCommerce Brand in Park Perfection

NOTE: Over the years, we’ve worked with many businesses helping them launch their company while coming up with the branding. I’m frequently asked whether or not it’s worth spending thousands on a domain name for a business. While each business is in different situation financially, I typically lean towards securing a domain name that’s not astronomical in price. The name of your business doesn’t make or break it. It’s the product you are selling or the service you are offering and the customer service and the people behind the business. The name can help tie all of this together but you need to deliver results and you have to have great people behind the brand.

EXPANDING

Over the years, our agency has expanded beyond social media and video. We now have full-stack development capabilities and robust digital marketing services (look at us growing in the picture below!) Fortunately, media is broad enough that even as we’ve expanded our service offerings, the name continues to work for our firm.

I knew early on we weren’t going to be tied down to just Columbus or Ohio for our work. Right off the bat, I had a client in New York during my side hustle days. This gave me a unique perspective that our name shouldn’t be tied down to local.

DO I HAVE A MARITIME CONNECTION?

A lot of people ask if I have a boat or love the water. The answer to both of those questions is no. I’m actually a lousy swimmer and never had a boat growing up and currently don’t own a boat.

If you visit our office and browse around our website, you will see that we do play heavily off the maritime theme. Over the years, I have started collecting more pictures, artwork and office items that’s maritime themed.

Similar to a captain in hockey, the captain of a ship takes on an extreme level of responsibility and commitment. It’s common knowledge that a captain of a ship goes down with a sinking boat. Below is an excerpt from a New York Times piece on the subject:

“If a ship is sinking, maritime tradition dictates that the captain ensures the safe evacuation of every passenger before he evacuates himself. He (or she) is responsible for the lives of those onboard, and he can’t coordinate their exit unless he’s the last person off.”

While the subject of a sinking ship is not fun to think about, it does hold true with our philosophy. We will do everything in our power to get you from Point A to Point B in the safest, most efficient manner. Whether that’s building a new site or embarking on digital marketing, we’ll lead you through the choppy waters. We will own up to our mistakes and take responsibility if there was something we could have done better.

Our motto is, “Smooth Sailing Digital Marketing and Development.” While there can be choppy water, we have a great team of in-house experts to make the journey seamless.

WHAT’S A CAPTAIN WITHOUT HIS CREW?

The Media Captain’s growth wouldn’t be possible without so many key players past and present. It’s no coincidence we’ve been named a Top 1% Agency by UpCity multiple times. We have a great team that’s extremely talented across digital marketing and development.

Just like the captain of a ship or the captain of a hockey team takes on an extra level of responsibility, we do the same when working with our clients. This personal connection from the top on down is evident from the second a new business calls our firm and starts dialogue with our agency.

Columbus Web Design Company
Clients love that we serve as a one-stop shop for all things digital and development. We offer the following services and have experts for each of these service areas:

  • Web Design
  • Web Development
  • Graphic Design
  • Logo Creation
  • Branding
  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Social Media Marketing
  • eCommerce Marketing & More!

REFLECTING BACK

It’s fun to look back at our terrible website from 2010 and see how far we’ve come. What’s most rewarding is to see how many businesses we’ve helped grow through our digital and development tactics.

While we love The Media Captain name and what it’s become, there’s no doubt in my mind that if we had a different name that was less memorable we’d be in the same position we are today. It’s our great staff and clients that makes up our DNA. The Media Captain just happens to be a memorable name that we were lucky to snag!