Five Unforgettable Social Media Traveling Statistics

In addition to an increase in shopping and presents, the holiday season also sees an uptick in overall travel. Between Thanksgiving, Christmas and New Years, workers are allotted more off days, which results in more trips taking place throughout the country.

As social media is becoming more a part of people’s everyday life, impactful purchasing decisions are now being made in the social landscape, especially in the travel industry. We found five interesting statistics regarding the travel sector and social media that we wanted to share with our online followers!

  • Young travelers increasingly turn to social media for destination recommendations, according to a Text 100 study, with 87% of those younger than 34 using Facebook to solicit advice before making bookings.
  • According to Stikkymedia.com, 84% of travelers said online reviews impacted their method of travel while 87% said online reviews impacted their hotel choice.
  • 50% of travel companies have said that direct bookings have been generated from social media. This statistic is according to mediabistro.com
  •  70% of travelers updated their Facebook status while on vacation, according to mediabistro.com 
  • According to SportSocial.com; social media has influenced 52% of travelers to change their original travel plans.

The Media Captain is an online marketing and digital video company based out of Columbus, Ohio