Search engine optimization (SEO) is the process of getting your website ranking organically on search engines like Google. Unlike paid ads, SEO is earned placement on search engines, meaning you don’t have to pay when a visitor clicks on these organic links on Google. If you can get your page ranking on the first page, or even somewhere in the first few positions, you’ll be getting traffic to your site for free! Sounds pretty important, huh? It is!
SEO is extremely important for all businesses, including eCommerce. In addition to running both shopping and text ads to promote your products on Google and get traffic to your site right off the bat, you’ll want to develop a strategy to increase your SEO. This will allow products to organically rank on Google, bringing unpaid traffic to your site.
For DermWarehouse, our in-house eCommerce brand at The Media Captain, we’re constantly working on our SEO strategy. We focus our strategy on acquiring high-quality backlinks, internal linking, and technical SEO. As we’ve built up our SEO over the years, we’ve seen many of our product pages start ranking on Google. This means that we can start relying less on our paid advertisements, and start bringing more organic traffic to our site, which we don’t have to pay for.
Learn More: Backlink strategy for eCommerce
While developing and implementing an SEO strategy can take time and can be a daunting task, if you stick with it, the dividends will pay off. The SEO stats below show just how important a great SEO strategy is.
We’ve developed and implemented SEO strategies for many of our clients and we’ve seen the power of search engine optimization first hand. In fact, there’s a good chance you’ve landed on this blog after doing a Google search for eCommerce SEO stats. How’d you find us? We’ve been working on our SEO strategy for many years and now, when we write a piece of content such as this one, there’s a good chance it will rank on the first page of Google. Pretty powerful, huh?
25 eCommerce SEO Statistics For Biz Owners:
- 23.6% of ecommerce orders are directly linked to organic traffic. [source]
- 44% of people start their online shopping with a search engine. [source]
- More than two-thirds of all clicks on SERPs go to the top five results. [source]
- On average, the first result in Google SERP has 3.8 times more backlinks than the rest (2–10). [source]
- 75% of people never scroll past the first page of search engines. [source]
- 95% of search traffic goes to the first page of search results. [source]
- 70% of searches use more than three words. [source]
- 33% of small-to-midsize businesses have optimized websites. [source]
- Repurposing content can increase organic traffic by 106%. [source]
- 61% of Google searches are done via mobile devices. [source]
- At least 43% of all the e-commerce traffic comes from Google’s organic traffic. [source]
- Moving up 1 search engine results page (SERP) will boost your click-through rate by an average of 30.8%. [source]
- On-page content, such as your blog, can increase traffic by as much as 2000%, which can directly impact your SEO ranking. [source]
- On average, the first result on Google contains 1890 words. [source]
- Brand websites containing blogs have 97% more internal links that ultimately boost your SEO performance. [source]
- Approximately 25% of Google searches contain a minimum of one video each. [source]
- Search engines generate 300% more traffic for websites than social media. [source]
- 14.6% of SEO-generated leads are converted into sales. [source]
- Video content is 50 times more likely to drive organic search results than plain text. [source]
- Updating existing content with fresh images and written content can increase organic traffic by 111.3%. [source]
- More than 97% of all 1-9 results feature at least one image. [source]
- 43% of all e-commerce traffic comes from organic Google search results. [source]
- An astounding 94 percent of people rely on explainer videos to learn more about a product they’re interested in. [source]
- Google Images, Google Maps, and Google search account for at least 92.96% of the global organic traffic. [source]
- Only 25.02% of the best-ranking pages do not have a meta description on them. [source]
Want to stay up to date on all things SEO? Follow these amazing SEO experts on Twitter!