Darren Rovell: A True Social Media Guru

Many people consider themselves social media wizards. They have a decent sized following, make clever posts with compelling photos and carve out a niche in a specific industry. If you are looking to follow a true social media icon, make sure to add @DarrenRovell to your list.

Rovell is a Sports Business Reporter for ESPN that has over 405,000 Twitter followers. He joined Twitter in 2009 but was always been ahead of the social media curve. While at CNBC, Rovell started a blog in 2006, “Sports Biz with Darren Rovell. He would entice viewers during a television segment to find out more information by visiting his site. This seems like second nature nowadays, but Rovell was a digital pioneer in this aspect.

Since March 2009, Rovell has rattled off over 54,000 tweets. From the get-go, the Northwestern graduate found a niche by tweeting about compelling sports business topics. Whether he is posting pictures of sports Halloween costumes, the price of champagne that a championship team will be guzzling in the locker room or a misprinted t-shirt, his content is compelling.

Mashable named Rovell the most recommended sports writer by their community. The ESPN Sports Business Reporter has built up his own brand up by creating entertaining content through social media. While Rovell does have some haters, when you are approaching half a million followers, it comes with the territory.

I was able to meet up with Rovell in Columbus at Eddie Georges Bar and Grill. Of course, this happened because of a Twitter conversation (see photo below).

While at @Grille27, I was able to learn a little bit more about Rovell’s social media life. He had over 230 text messages in his inbox, many from professional sports teams PR associates. The Phoenix Suns public relations director had just sent Rovell a photo of fried donuts and ice cream, now being served at US Airways Center.

Rovell would look at his Twitter account after conversing with myself and another sports fan and had over 200 tweets directed his way in a 10 minute span! Amazingly, Rovell is the one that actually replies to each fan individually!


Due to the poor wi-fi connection, Rovell will hardly attend any sporting events live. He believes that the viewing experience on muliple screen is hard to top. In addition to appearing on television for ESPN, Rovell has appearances on a handful of radio stations throughout the country. He stated that he averages about 3-4 hours of sleep per night.

Towards the middle of the third inning on game 6 of the World Series, Rovell was approached by one of his Twitter followers. He asked Rovell to sign a picture. That picture happened to be the Twitter conversation between he and Rovell. That’s when you know you’ve made it in the social media world!

Jason Parks is the Owner of The Media Captain, a digital marketing firm that specializes in search engine optimization and video production in Columubs, Ohio.