10 Powerful Bing Search Statistics

Last updated on July 18th, 2022 by Jason Parks

Bing frequently gets overlooked by Google. I mean, Google is its own verb; it dominates the search market share. Why would people spend their time and money on Bing when Google’s where the cool kids go?

Don’t sleep on the underdog. Bing can yield amazing results for your business. While Google may be the big kahuna, there’s room for multiple players.

Our agency sees a stronger return on ad spend for Bing Shopping and a cheaper cost per click on Bing Ads for our clients versus Google. Is there the same amount of search volume on Bing compared to Google? No, more people are searching on Google. The quality of searches and clicks on Bing is strong and can drive more leads and sales for your business.

I wanted to share 10 compelling stats and facts on Bing Search and Bing Ads with you all. It’s important to pay attention to Bing for your SEO and Paid Advertising strategy. These statistics prove the power of Bing. 

10 Powerful Bing Search Stats:

  • Bing is set as the default search engine on Microsoft computers [1]. 
    • Many estimates suggest there are more than 1 billion Windows-powered PCs in use in the world, Microsoft officially claims there are 400 million [2]. That’s a lot of default search engines set towards Bing!
  • Bing has almost 900 million searches per day [3] 
    • While Google is the dominant player, there are still a lot of searches conducted on Bing.

  • Bing has a market share of 3.08%, making it the second largest search engine. Google is the leader with 92.48% [4]. 
    • The percentage of market share number varies upon which source you reference. According to Earthweb, the market share for Bing rose to 7.61% for the first quarter of 2022.
  • The average age for a Bing user is 38 while the median age is 45 years old. Over 30% of Bing users have an annual household income of over $100,000 [5]. 
    • It’s no coincidence that shoppers on Bing average to spend more money than shoppers on Google.
  • Bing generated $2.9 billion in advertising revenue for Q3 in 2022 [6]
    • Bing is still the 24th most visited site in the United States and the second largest search engine. Don’t discount Bing just because Google is the top player. There’s a lot of money spent on Bing from many advertisers each day.
  • Bing Shopping averages a cost per click of $0.33 compared to $0.48 for Google. The average revenue per click for Bing Shopping campaigns is $4.43 whereas Google Shopping averages $3.58 [7].  

  • Visits to Bing lasted for seven minutes and 22 seconds as of March 2021 [8] 
    • While Bing might not get the type of volume that Google does, the quality of traffic is strong.
  • The average cost-per-click on Bing Ads can be up to 70% lower compared to AdWords [9].
    • We highlighted how Bing Shopping is cheaper than Google Shopping. The same holds true for traditional search ads on Bing. They cost less money.

  • There are over half a million advertisers on Bing [11].
    • Bing makes it easy to set-up an advertising account. Once you have an account created, you can simply import your Google Ads campaign structure over to Bing.
  •  Alexa is powered by Bing, driving up the number of Bing users and searches. Alexa is powered in more than 100 million homes [12].
    • According to eMarketer, around half of all internet users in the US and over 40 percent of its total population are users of voice search. Bing is set-up for success with voice search. Voice search is poised to grow in the future as well, putting Bing in a good position.


1. Microsoft | 2. The Verge | 3. TrueList | 4. Stat Counter | 5. Earthweb | 6. Search Engine Land | 7. Klient Boost | 8. Finances Online | 9. Instapage | 10 & 11. Influencer Marketing Hub | 12 Web Tribunal

Jason Parks

Jason Parks started The Media Captain in 2010. He’s grown TMC into one of the largest digital agency’s in Ohio over the past decade.The Media Captain has worked with hundreds of small, medium and enterprise clients on digital marketing and development projects.The Columbus Based Digital Marketing Agency has received numerous accolades. TMC was named a Top 1% Agency in the U.S. by UpCity in 2019 and 2020. They also won the “Best PPC Campaign,” which was a national award from DashThis. They were also the recipient of the Top 10 Social Media Marketing Agencies in Ohio.

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