Amazing Pinterest Stats

While many Pinterest users (myself included) view the site as a means to browse for things we like, collect and save fun pictures and recipes, or maybe even plan a future home or wedding, Pinterest has become a serious player not only in terms of social networking, but also when it comes to web traffic and online commerce.  We all know that Pinterest is fun, entertaining, and many would say even addictive, but below is a list of 10 things that you may not know about the site:

  • 79% of Pinterest users are female, 21% are male
  • Barneys New York is the top store Pinners love best, with a 204% growth from May to July 2012
  • The iPad was the most heavily used mobile device that Pinners used to Pin with 55% of the market. The Android captured 28% and the iPhone took in 17%
  • 80% of the top 15 Pinterest categories are connected to commerce
  • $179.36 is the average order value when a user follows through on a purchase from Pinterest. Comparatively, Facebook in comparison averages $80.22 and Twitter averages $68.76
  • Pinterest averages 1.5 billion monthly page views in the United States
  • The average time spent on Pinterest is 15:50 in the United States
  • Disney World in Orlando is the location where Pinners vacationed most last year
  • Most Pinterest users are 25-34 years old
  • Ben Silberman, the Founder of Pinterest, is thirty years old and was born in Iowa!

The Media Captain is a video production and online marketing company based in Columbus, Ohio and New York City.