Note: This article was updated on August 9th, 2020 to reflect more up-to-date statistics.
Let’s talk about Instagram. Instagram seems to have taken over the social networking world in the last decade, and the popular photo and video sharing app has become an interesting and important tool in the world of marketing as well. Just like many other social networks, Instagram provides a platform where businesses can reach and engage with their customers directly. However, as the sixth most popular ranked social media site worldwide, Instagram stands out among its competitors for its features targeted specifically for businesses. Other than the obvious fact that Instagram can be a profitable host for advertisements, the growth of influencer marketing has made Instagram a hot-spot for growing brand awareness and boosting product sales. It seems like there’s a new and exciting feature introduced to Instagram constantly, but many of these features provide a platform for businesses to use with ease. For example, users can now shop products they’re interested in directly from posts with shoppable tags that allow users to head straight to the product site with one click. There’s so much more to Instagram that can be useful for your business; read on to see statistics about the popular social platform and how it can work for you.
- Instagram is the second-ranked social network in terms of active users with 1 billion users every month
Only behind Facebook, which is Instagram’s parent company, Instagram is used by 1 billion people from all around the globe every month, and that number is only growing.
- Instagram Stories are a popular feature, with 500 million people using Stories every day
Instagram Stories were introduced in 2016, and since then have become one of the most popular and widely-used features on Instagram. It’s also become a place where companies can place advertisements outside of the regular feed.
- There isn’t a huge gap in usage by gender; users are 52 percent female and 48 percent male
This is important to note because the way you target your content or ads will mostly likely need to be gender-neutral. This is different compared to a site like Pinterest, where the users are primarily female.
- 200 million users visit profiles of businesses daily
Users are paying attention to business profiles, and they’ll choose to follow you if your content is interesting to them or they’re a fan of your brand. Instagram gives you an opportunity to really put a face to your brand and bring it to life, and users are paying attention to this.
- 130 million users engage with shoppable posts every month
This is big- When you tag your products to your post, users can get to and purchase those products a lot easier than searching and trying to find what they’re looking for. This feature provides a unique and effective opportunity, and your business should be taking advantage of it if your goal is to increase sales.
- Instagram’s potential advertising reach is 849.3 million users
Read that again-849.3 MILLION users! Instagram provides a huge opportunity for your business to advertise in a visual way to your audience, so it’s important to work to make your content interesting and memorable.
- United States marketing professionals spend 69 percent of their influencer budgets on Instagram
Influencer marketing has become a big part of Instagram in the last few years. Some influencers actually make their living off of Instagram. Many of these users have huge followings, and their followers really trust their opinions. Utilizing influencer marketing on Instagram can be effective in converting users into fans and also creating loyal fans of your brand.
- Instagram will earn about $12.32 billion in ad revenue this year
This statistic speaks for itself. Not only is Instagram a platform for increasing brand awareness and loyalty, it is highly utilized by marketers for advertising to reach broad audiences. Check out this blog post for tips for small businesses on using video advertising on Instagram.
- 75.3 percent of businesses will use Instagram in some form this year
And this number will probably continue to grow. Instagram has become a vital part of many brands’ content strategy and as Instagram evolves, businesses are going to evolve with it. If you’re not using it for your business yet, I recommend starting now.
- One-third of the most viewed Stories on Instagram come from businesses
Stories are a valuable asset on Instagram- they provide an easy way to engage with your followers and get your name out in the community. They’re also low commitment, as they disappear after 24 hours unless you save them to your highlights.
- 73 percent of teenagers in the United States say Instagram is the best way for brands to reach them about products or promotions
If your audience includes teenagers or young adults, Instagram is the place to promote your products or services, as compared to Facebook. Young users rely on the opinions of their peers, and they often get product inspiration from social media.
The above statistics were gathered from Hootsuite.
- 71 percent of Instagram users are under the age of 35
Again, this could be really important if your target audience lies in this category. This group is also highly active on all forms of social media, so creating a positive reputation for your brand on Instagram can be helpful for increasing brand awareness in the social world.
- The hashtag #ad used for advertisements increased 133 percent from 2018 to 2019
This hashtag is used by influencers on posts in-feed to show that they partnered with a brand and were compensated for their efforts. The use of the hashtag grows with the use of influencer marketing on Instagram and will likely continue to grow.
- 50 percent of Instagram users follow at least one business
Many users follow their favorite brands to keep up with events, promotions and products. Creating content that keeps your followers engaged and encourages other users to follow you is vital in creating a strong Instagram presence.
- Instagram helps 80 percent of users to decide whether to buy a product or service
Users utilize Instagram as a place for inspiration for fashion, interior design, weddings, etc. The more aesthetically pleasing a product or service looks on Instagram, the better.
The above statistics were gathered from Oberlo.
There you have it, you’ve seen how Instagram provides a place for businesses to use the platform to grow and reach their audience through these statistics from this year. Looking for inspiration for your next social campaign? Check out these campaigns from April that performed well with their audiences.