6 Best WooCommerce Plugins to Increase Sales

If you have a WooCommerce site, there is no better feeling than finding a plugin that makes a big difference in terms of increasing sales.

Since our digital marketing and development agency, The Media Captain, works with many e-Commerce clients, we’re able to see which WooCommerce plugins move the needle the most in terms of increasing revenue.

My sister and I also founded one of the largest dermatologist-backed e-Commerce skincare and beauty sites, DermWarehouse.

Our WooCommerce knowledge is second to none. We’ve generated millions of dollars in sales for our clients and for our own e-Commerce business utilizing WooCommerce. We wouldn’t have been able to accomplish sales growth without the many of the plugins below.

Below is our recommended list of the best WooCommerce plugins to increase sales on your e-Commerce store!

LiveChat Inc.

There is a misconception among many e-Commerce business owners that their site is so good and so user-friendly that it doesn’t need to have live chat functionality.

Regardless of how good your site experience is, customers are going to have questions about products, returns, etc. When you can quickly answer these questions, it’s going to increase your likelihood to convert, which will ultimately increase your conversion rate percentage.

Related Blog: Increase Sales and Conversions with LiveChat
Related Blog: Our Custom Plugin for WooCommerce to Improve Shopping Cart Abandonment

For DermWarehouse, we saw a 10% increase in conversion rate percentage after we installed LiveChat.

Your e-Commerce business should not have someone handling live chat who can’t answer the product or service questions from current or potential customers. It will lead to a frustrating experience and won’t be worth the investment if questions can’t be answered.

Just think of when you call into a customer service line and have to wait through an automated message system for two minutes before pressing 0 so you can actually speak with someone who can answer your question. If you have someone handling live chat that can’t properly answer the questions, there will be frustration and you will lose potential customers.

LiveChat (the service we use for many of our WooCommerce clients) offers a 30-day free trial and the starter package begins at just $16/month. You can see LiveChat Inc’s entire pricing HERE.

You don’t need to be near your computer 24/7 to manage live chat either. It will know based on activity whether you are by a computer or away and this will dictate whether or not live chat is active or inactive on your site.

Abandoned Cart Pro for WooCommerce

The majority of WooCommerce websites have a one-page checkout process. While this offers a seamless user experience, it is less than ideal for capturing email addresses for shopping cart abandonment.

According to SalesCycle, Shopping Cart Abandonment describes a visitor on a product page who leaves that page before completing the desired action.

Abandoned Cart Pro for WooCommerce allows you to capture email addresses before the visitor enters the checkout page. You can view the process on the live demo HERE.

With the average shopping cart abandonment rate as high as 70%, Abandoned Cart Plugin helps you recover those carts from your WooCommerce shop.

It works in the background, sending email notifications to your guests, customers & logged-in customers, reminding them about their abandoned orders.

Email Re-Marketing has proven to recover on average between 20-25% of abandoned shopping carts.

There is a cost of $119 for this plugin but if you have a WooCommerce site and don’t have Shopping Cart Abandonment in place, this is plugin is a great alternative. The ROI should be easily measurable as you can see how much revenue you generate per month from this plugin.

Update: Another alternative to a paid monthly plugin is taking the custom route for shopping cart abandonment for WooCommerce. You can put a script on the checkout page to capture the email address after someone puts this information into the field form, even if they don’t make it through the entire process. Once this information is captured, you can create a custom program to set-up shopping cart abandonment. If you are interested in this custom option, you can get in touch with our development team [contact us].

WooCommerce Product Feed

Google Shopping is a great way for e-Commerce businesses to acquire more customers.

Google Shopping is when your products are displayed through images on Google’s search results (see example below). The products are pulled in via a Shopping Feed, which is managed through Google Merchant Center. It can be difficult to manually set-up a shopping feed, especially if your inventory is constantly changing, which is why a plugin will make your life easier to showcase your advertisements.

WooCommerce Google Shopping Feed Plugin

If you have more than 50 products and your inventory fluctuates, we recommend a shopping feed plugin that is synced with your WooCommerce products so you don’t have to manually adjust your inventory.

The WooCommerce Product feed is compatible with Google Shopping, Facebook Product Ads, Amazon, eBay and many more.

The main purpose of this plugin is to generate a product feed, automatically update product information into the feed file according to the given schedule and to sync your products to different shopping engines via HTTP or FTP so that real buyer can get your product into shopping engines like Google Shopping, PriceBrabber, PriceRunner, Nextag Amazon, eBay and many more.

If your website isn’t getting any traffic, you need to get in front of the right audience on the right channels and this can help. This is a free plugin so there is no reason not to get your products listed on the major search engines and social networks!

TrustPilot

TrustPilot can be pricey and I wouldn’t recommend this unless your business is getting over 15 orders per day on your site and investing more than $5,000 per month into online advertising.

The beauty of TrustPilot though is that once you get over 150 reviews for your business, these reviews will start populating on your PPC advertisements and your Google Shopping advertisements.

According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.

If you have the star ratings populating next to your PPC advertisement and underneath your Google Shopping ads, you should see a dramatic increase in click-through rate on your ads and conversion rate percentage as people will have more trust in your brand (if your customer service is great and your reviews are solid, that is).

Additionally, once you start to get reviews on your product, by utilizing Schema Markup, you’ll be able to get your reviews to populate on your product page via organic search, which once again will increase your click though rate.

Update: Another popular alternative to TrustPilot is Yotpo. They have a WooCommerce integration. You can see the comparison between the two to determine which platform is the best fit for your e-Commerce business.


MailChimp For WordPress

Marketers and e-Commerce store owners need to realize just how important capturing email addresses is for business growth. Earlier, I mentioned that more than 70 percent of potential customers are leaving your store without making a transaction. Even if you can’t convert a potential customer right off the bat, entice them to sign-up for your email list so they can continue to see messaging from your brand.

MailChimp for WordPress helps you add more subscribers to your MailChimp lists using various methods. You can create good looking opt-in forms or integrate with any other form on your site, like your comment, contact or checkout form.

MailChimp for WordPress is compatible with WooCommerce. There is no cost for this plugin and there have been 900,000 active installs.

UPDATE: Since writing this article, we’ve started using Klaviyo for email capture and email list creation for many of our e-Commerce clients. If you are non e-Commerce business or do a small amount of volume via e-Commerce, we still recommend MailChimp for WordPress to build out lists and capture emails. If you are a serious e-Commerce business, Klaviyo is top of class.

HelloBar

If you want to start generating more revenue in minutes, you have to sign-up for HelloBar.

It is free and allows for you to convert more visitors into customers. You can add a standard notification bar, which will be placed at the top of your website, above the header. If you sign-up for a more premium version, you’ll be able to capture email addresses when people try to redeem the code.

If you want to add a notification bar to your WordPress website, you’ve got quite a few options to consider. If you like knowing exactly what’s going on in your site’s code and have some basic HTML and CSS skills you could make your own. If you want more functionality, there are many notification bar plugins available from the WordPress Plugin Directory.

UPDATE: Since writing this article, we switched from HelloBar to Sumo for most of our clients. Rather than just having a code prominent at the top of the site (which HelloBar offers) Sumo allows you to capture emails through custom pop-up messages. This increased the amount of emails we were capturing along with our conversion rate percentage for email captures. For our eCommerce clients that use Klaviyo, we bypassed Sumo all-together as we can capture emails via pop-up functionality through Klaviyo.