5 Steps to Integrate Photography into your Content Marketing

Vince Vaughn and Dave Franco posed for hilarious stock photos, which ended up being a great advertising campaign for their film “Unfinished Business.” The photos perfectly exemplified the perception of stock art – flat, fake, tacky.

The majority of digital marketers can attest to using their fair share of stock photos for website pictures, advertising campaigns or even social posts. Stock photos are a convenient way to launch a campaign when you are on a tight deadline.  Additionally, if your client or your company doesn’t have a photo library, stock photos can be a decent last resort.

According to Retargeter.com, utilizing great photography of your product can enhance your branding and appeal. If you are a restaurant, having a juicy freshly cooked burger, frosty chocolate shake, and side of crispy hot salty fries (jeez I am hungry) gives users a reason to be drawn to your ad.

Zephoria.com points out that there are over 300 million photo uploads per day on Facebook.  Online users can easily point out the difference between real photography and stock photos.

Mandy Nagel, the founder of ithoughtofyou.com, an online retailer that sells fair trade handmade goods, has seen tremendous by utilizing real life photos that have helped her business grow quicker than expected.

“We attribute the growth to content and storytelling done by the images we feature,” said Nagel. “Each photo gives current and potential customers a reason to interact with our brand.”

The Greenbelt Alliance, a non-profit, hosts an annual festival and fundraiser called GreenFest. Their community has seen growth and interest increase due to the quality of media that they have used in their social posts.

“Since we implemented high quality photos into our strategy, we have seen tremendous growth on Facebook through organic and paid reach,” stated Harrison Alley, the community web manager for Greenbelt Alliance.

As the online marketplace continues to get more competitive, separating yourself from the competition is a must. Integrating photography into your content marketing will allow for you to accomplish this goal.

Below, we have listed 5 steps to integrate photography into your Content Marketing. 

1. On a quarterly basis, strategize which type of photo content that you want to share across your digital outlets

2. Dedicate a half-day towards taking professional photos that can be used across all online channels

3. Obtain photos of your employees, customers, office space and projects that you have recently been working on.

4. Run A vs. B tests to determine which photo content yields the best results for your online efforts

5. Take your top performing photographs and incorporate them more prominently into all of your marketing efforts

Vince Vaughn mocked stock photography with his unforgettable photo shoot. Let this be your wake-up call to create amazing photos that can provide tremendous digital assets for your brand.