10 Fascinating Email Marketing Statistics

Email marketing is a tool that can be properly utilized to drive new traffic to your website while bringing back past visitors. If a strategy is properly executed, you can increase the amount of conversions on your site. The best part about email marketing? It is extremely cost effective and businesses can directly measure the results.

Below are 10 Fascinating Email Marketing Statistics. This data should encourage you to either take up this form of marketing or put even more of an emphasis on email marketing.

  1. As of 2013, there are 3.6 billion email accounts
  2. 91% of consumers check their email daily
  3. People spend 13 hours of their workweek in their email inbox
  4. 74% of consumers prefer to receive commercial communications via email
  5. 54% of emails sent by businesses are marketing messages
  6. 60% of marketers believe email marketing produces positive ROI 
  7. 66% of consumers have made a purchase online as a result of an email marketing message
  8. Email marketing has an ROI of 4,300%
  9. 17% of marketers don’t track or analyze email metrics for their organization
  10. 54% of emails sent by businesses are marketing messages

Need help with email marketing? The Media Captain can help!