10 Email Marketing Stats You Won’t Forget

Note: This article was updated on August 9th, 2020 to provide more relevant and up-to-date stats.

You may picture the term “email marketing” as a flooded inbox every morning, promising you discounts or giveaways or more. Many actually realize how effective and useful email marketing can be for your business as a way to reach your customers and provide them with the content they’re actually looking for. Email marketing is a tool that can be properly utilized to drive new traffic to your website while bringing back past visitors. If a strategy is properly executed, you can increase the amount of conversions on your site. The best part about email marketing? It is extremely cost-effective and businesses can directly measure the results. So, what exactly does email marketing entail? Email marketing includes creating content and targeting specific audiences or portions of your audience to provide them with useful information and help your business to convert customers and boost brand awareness.

Related blog: Email Marketing Tips for eCommerce Website

When should you utilize email marketing? [source]

  • When you want to promote a new or updated product or service.
    • You can offer special discounts or freebies and give your customers first-hand information of upcoming products or services that may be of interest to them.
  • When you want feedback from your customers.
    • Emails are a quick and easy way for your customers to share their thoughts with you on your company or your products. This information can be invaluable.
  • When you want to share content that will interest your audience.
    • Emails can be a way to share blogs, podcasts, videos or other types of content that will paint your business in a positive light to the audience and provide interesting and compelling content.
  • To boost your brand image by sharing info about your company and keep in touch with your audience.
    • Drive customers to view a certain page or piece of content.
      • Consumers love a business that interacts with them directly and provides great customer service. Many rely on email communication to get in touch with a business when they have questions or feedback.
  • Identify possible leads or new customers.
    • Email provides opportunities to engage with an audience that may not have had a prior experience with your business and gauge their interest and attention.

Related blog: 11 Ways to Increase eCommerce Sales for 2020

Let’s look at some statistics about email marketing, and dive into how important it can be for your business.

  • There are 3.8 million email users worldwide.
  • Email generates $38 for every dollar spent on average, which is a 3,800% ROI.
  • 53% of emails are opened on mobile devices.
  • 23% of readers who open an email will open it again later on their device.
  • Personalized email messages have an improved click rate average of 14%
  • Emails with personalized subject lines are 26% more likely to be opened.
  • 53% of marketers said that ongoing and personalized communication with customers made a moderate to significant impact on revenue.
  • Segmented emails drive 58% of revenue.
  • Marketers have seen a 760% increase in revenue from segmented email campaigns.
  • It’s 6 times more likely for you to get a click on an email vs. a tweet.
  • Email has the highest conversion rate of readers to purchasers vs. social media and other tactics at 66%.
  • 72% of people want their promotional content through email.
  • Employees spend 13 working hours each week in their email inbox.
  • 57% of email subscribers spend 10-60 minutes browsing marketing emails throughout the week.
  • 76% of marketers see active growth in the number of their email subscribers.

*The above statistics are from Campaign Monitor.

  • The average email open rate for all industries is 20.81%.
  • 75% of clicked through emails result in a purchase.
  • 93% of B2B marketers use email to distribute their content.
  • 83% of B2B companies use email newsletters as part of their content strategy.
  • 58% of consumers check their email first thing in the morning.
  • 44% of consumers check their email for a deal from brands.
  • Email reaches close to 85% of people.

*The above statistics are from 99firms.

Email marketing campaigns come in all shapes and sizes, and some are more successful than others. You’ve probably experienced some of the good and bad campaigns yourself in your own inbox. If you are looking to add email marketing into your digital marketing strategy, or improve your current process for utilizing email marketing, you’ll want to keep up with current trends and rules within the industry. In the past, email marketing likely included a lot of flashy graphics and less actual content, while in our current age, these types of email messages would probably get thrown into spam or deleted immediately by the user. If you want your audience to actually open and pay attention to your message, you’ll need to sharpen your email strategy. For example, many email marketing campaigns are shown to perform better when they are personalized to each consumer. This process can usually by done through the email software or website you use. This can include shopping cart abandonment reminders, personalized copy or location-specific offers or reminders. In addition, the subject line is probably the first thing your audience is reading, and it will be the deciding factor in if they decide to actually open your message. Research shows that keeping a subject line short and to the point and personalized tend to have a higher open rate than those that aren’t. You might also want to take advantage of user-generated content. Consumers are often enthusiastic about sharing their quotes or assets with a business with the hopes of being featured by them, and this type of content often performs well with the rest of the community.