10 Digital Marketing Stats You Won’t Believe

Note: This article was updated and edited on August 9th, 2020 to reflect more up-to-date statistics and information. 

Digital marketing is one of the most popular buzzwords of the job market these days, but what does it really encompass? It’s just how it sounds- marketing strategies that utilize the internet and digital-based technologies to achieve their goals. Some of these strategies include social media, email marketing, SEO, etc. Your business might already utilize some or all of these marketing strategies, but at this point in society, having a digital marketing plan is essential for your business.

There are various different aspects that go into the world of digital marketing. It goes all the way from creating and perfecting your website and SEO strategy, to content planning for your owned media, to creating a plan for digital advertising. Let’s look into a few of the types of digital marketing more closely. [source]

  • Search Engine Optimization: Here at The Media Captain, we’re huge fans of SEO. We cannot emphasize enough how important SEO is for your business. In case you weren’t familiar with what exactly it is, it’s the process of optimizing your company’s website to rank higher on search engine results pages that consumers see when they search for certain terms. This leads to more visits to your website. This optimization is accomplished by focusing on content on your website, such as keywords within your blogs or descriptions, and also generating opportunities where other pages are linked back to your site. For a more in-depth explanation into SEO, check out this blog: How to Conduct Keyword Research When Starting an SEO Campaign
  • Content Marketing: This basically means planning, creating and promoting content to generate brand awareness, convert customers, etc. Examples of content can include blog posts, white papers, infographics and more.
  • Social Media: Social media isn’t just for browsing; it can be a valuable asset for your business to reach a broad audience of potential customers. You can engage directly with your audience and create content that will cater to their interests.
  • Pay Per Click: This is a way to drive traffic to your website by paying the site that publishes an advertisement you place every time it’s clicked. Some examples of PPC include Google Ads, Facebook Ads, Twitter Ads, etc.
  • Email Marketing: This is a way to provide information to your audience or customers all at once. You can use it to inform your customers or discounts or promotions, ask for feedback, send out blogs or newsletters and much more. Many of the email marketing platforms and services offered these days also offer analytics so you can figure out how your emails are being received.
  • Online PR: This consists of securing coverage and conversation about your business in the online space, whether that’s through blogs, publications, social or websites.
Source: Statista

Why is digital marketing important for your business? For starters, a large percentage of your possible audience is probably online in some form. If you’re trying to reach them to tell them about your business, you need to place yourself where they’re looking. These days, that’s often online or on social media. 97% of adults in the United States are on social media at least once per month, with the majority using it every day. [source] They also spend 37% of their time of social media interacting with branded content. It gives you a way to put a face to your business and promote your mission and company values along with your products or services. You can personalize content and interact more directly with customers. In case you weren’t convinced, check out some statistics about digital marketing.

  • As of February, there is an expected 13% increase in digital marketing budgets in the next year. [source]

This will probably continue to rise as companies begin to realize the importance of creating custom content and focusing on their online presence.

  • Social listening is one of the most popular tactics used by marketers. [source]

This involves using a software or looking natively on social networks to see what people are saying about your company, products, similar products, or general trends in the industry. This is important because it keeps you on top of what’s going on in the marketing world and allows you to adjust your strategy as necessary.

  • By 2023, the number of social media users in the United States is expected to reach 257.4 million. [source]

If you aren’t utilizing social media to reach your audience yet, you should. As more social platforms are introduced into the world, more and more users will come into the space, and you want your business to be one of the ones they see.

  • 35% of marketers choose to send 2 to 3 emails a week to their customer base. [source]

The amount of emails you choose to send depends on your individual business and goals, but emails are an effective way to spread large amounts of information to your customers.

  • Mobile advertising spending is expected to pass $280 billion dollars by 2022. [source]
Most effective digital marketing techniques according to marketers worldwide in 2018- Statista

Traditional advertising is still out there, but it might be time to consider pivoting part of your strategy to mobile.

  • About 64% of marketers actively invest time in SEO. [source]

When a customer searches for a product or service, you’ll want your business to come up in their search. This is done with effective SEO. Check out this blog for further insight: How to Acquire High Quality Links to Improve SEO

  • Blogs are one of the four primary forms of media used in content strategies. [source]

Blogs are great because you can really tailor your content to what your customers want and gauge their interests.

  • In a survey, 62% of companies want to increase their content strategy budget. [source]

This will probably continue to increase. As Microsoft founder Bill Gates said, “Content is King.”

  • 77% of companies have a content marketing strategy. [source]

Does your company have one yet? As online marketing continues to grow in importance, content plans will be more and more essential.

  • 64% of online shoppers say social media helped them make a decision about buying.

This provides a prime opportunity to get your business out there and keep your name at the back of consumers’ minds. This also helps in increasing brand awareness.

  • Marketers and advertisers are using 13.5% of their budget on mobile advertising.

Again, this will probably continue to rise. With more and more users consuming their media on mobile, you want to put your business where they’ll see it.

  • Content creation leads to 434% more indexed pages than websites without updated content.

More indexed pages=more traffic to your website!

  • 82% of buyers viewed at least 5 pieces of content from the company prior to purchase.

This is huge- your content has the potential to affect whether a customer makes a purchase with your business.

  • Email recipients are 82% more likely to open an email if it’s part of a segmented campaign vs. a traditional email.

People like consistency. They also like when they are shown things that relate to their interests, which is what makes segmented emails more successful.

*The above statistics are from OmniCore.

The moral of the story is that digital marketing is important, and it will continue to become more and more essential for businesses moving forward. If you’re looking to build a digital marketing strategy but aren’t sure where to start, the Media Captain can help!